List of products by brand Mattel
Founded in 1945, in a garage workshop, by Harold Matson and Ruth and Elliot Handler, Mattel (a combination of the letters of their last and first names,) is now a worldwide leader in the design, manufacture and marketing of toys and games. It was listed on the New York Exchange in 1963 as a public company and now has 4 subsidiaries: Fisher-Price, Mega Brands (Mega Bloks), HIT Entertainment and Mattel Playground Productions. The 1950s significantly saw its initial collaboration with Disney, uniquely product placing its toys on the Mickey Mouse Club TV show and Ruth’s creation of Barbie. The late 70s saw the launch of their brand Hot Wheels with the 80s and 90s bringing strategic acquisitions including Corolle S.A., Corgi Toys, International Games Inc., Fisher-Price and Tyco Toys.
The Mattel family of companies is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie, the most popular fashion doll ever produced, Hot Wheels, Monster High, Thomas & Friends and Fisher-Price brands including Little People, MEGA Brands including MEGA BLOKS, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations.