List of products by brand Munchkin
Father, venture capitalist, founder and CEO, Steve B. Dunn, established Munchkin in 1991, following the birth of his daughter Beau and identification of a niche for innovative infant and toddler products. The Company's mission is to be the most loved baby lifestyle brand in the world and is supported by its dedication to making the best products that puts its customers first while supporting the world around it. Innovation is also at the heart of the Company's ethos, and it has invested in over 180 patents, transforming mundane products into clever solutions. Key successes are the ‘Click Lock Cups’ that feature a secure lid for leak proofing that allows parents to see, hear and feel assured the product is correctly closed and ‘White Hot’ technology that alerts parents if an item or environment is too hot for baby including bath water, food and cars.
The Company follows 4 key strategies to support its mission to be the most loved baby lifestyle brand in the world; gain market share, support and develop its brand champions, increase brand awareness and invest to grow online brand presence. It top 4 categories are bath, feeding, travel and cups and there is a strong focus on ensuring full distribution across its channel of its top products within each sector. There is also an initiative to continue to build on its success stories such as the Miracle line, which will continue to see additions to the range and product placements.