Brands

  • Chad Valley

    Chad Valley

    Chad Valley

  • Colorbaby
  • Diono

    Diono

    Diono is the ideal solution for today’s “on the go” family, with state-of-the-art product designs that combine safety and convenience so that every family excursion can be the enjoyable experience it was meant to be.

  • Disney

    Disney

    Disney

  • Fisher-Price

    Fisher-Price

    Since its creation, the Company has produced approximately 5,000 different toys. It started with wooden toys in the 1930s and progressed to plastic toys in the 1950s when the advantages of durability and ability to produce brighter coloured, detailed toys became apparent. The last decade has seen an increase in the toys incorporating electronic parts producing moving toys and pre-school gadgets such as phones and tablets. Throughout, its toys have maintained their whimsical nature, aimed to fascinate, develop, enrich and stimulate a child's imagination.

    In 1993, Mattel acquired Fisher-Price, sparking remarkable sales growth in the international markets and through product acquisitions, including Thomas and Friends (2009). Disney toys are also marketed under the Fisher-Price brand including lines Frozen, Cinderella and Toy Story.

  • FunTime

    FunTime

    FunTime

  • Graco

    Graco

    Graco

  • Hot Wheels

    Hot Wheels

    Hot Wheels

  • Infantino

    Infantino

    Infantino, the globally recognised multi-awarding winning brand committed to 24/7 happy parenting, has a thorough range of innovative products across multiple nursery categories.

    All the products are expertly designed and manufactured with purpose, functionality, aesthetics and exceptional value for money in mind. Commenting on the brand, Nivi Bhide Infantino’s Director of Marketing Europe explains, ‘We design smartly, we have fun, and we’re overjoyed when an idea evolves full circle; into a product loved and used daily by parents, everywhere.’

  • Lamaze

    Lamaze

    The Lamaze Infant Development System is the categorisation created by Lamaze, to group the design and development of its products. It is a three step model based on behavioural growth, the first being ‘awakening the senses’, the second ‘exploring and experimenting’ and the third ‘moving and doing’. The baby products are also designed in conjunction with child development specialists Dr. J Singer and Dr. Dorothy Singer; psychologists at Yale University.

  • LeapFrog

    LeapFrog

    LeapFrog is the leader in innovative solutions that encourage a child's curiosity and love of learning throughout their early developmental journey. For more than 20 years, LeapFrog has helped children expand their knowledge and imagination through award-winning products that combine state-of-the-art educational expertise led by the LeapFrog Learning Team, innovative technology, and engaging play – turning playtime into quality time that helps children leap ahead.

  • Lindam

    Lindam

    t’s motto, ‘For the Safest Start in Life’, is a bold testament of its commitment and confidence in its safety standards in manufacturing quality driven home safety solutions. In Dec 2013, NPD Data confirmed it was the UK’s number one brand in safety; this is no surprise given its spotless trading history dating back to its origins in 1988 and its proud portfolio consisting of over 60 awards for excellence in its quality nursery range.

  • Little Bird Told Me

    Little Bird Told Me

    Little Bird Told Me

  • Mattel

    Mattel

    Founded in 1945, in a garage workshop, by Harold Matson and Ruth and Elliot Handler, Mattel (a combination of the letters of their last and first names,) is now a worldwide leader in the design, manufacture and marketing of toys and games. It was listed on the New York Exchange in 1963 as a public company and now has 4 subsidiaries: Fisher-Price, Mega Brands (Mega Bloks), HIT Entertainment and Mattel Playground Productions. The 1950s significantly saw its initial collaboration with Disney, uniquely product placing its toys on the Mickey Mouse Club TV show and Ruth’s creation of Barbie. The late 70s saw the launch of their brand Hot Wheels with the 80s and 90s bringing strategic acquisitions including Corolle S.A., Corgi Toys, International Games Inc., Fisher-Price and Tyco Toys.

  • Munchkin

    Munchkin

    Father, venture capitalist, founder and CEO, Steve B. Dunn, established Munchkin in 1991, following the birth of his daughter Beau and identification of a niche for innovative infant and toddler products. The Company's mission is to be the most loved baby lifestyle brand in the world and is supported by its dedication to making the best products that puts its customers first while supporting the world around it. Innovation is also at the heart of the Company's ethos, and it has invested in over 180 patents, transforming mundane products into clever solutions. Key successes are the ‘Click Lock Cups’ that feature a secure lid for leak proofing that allows parents to see, hear and feel assured the product is correctly closed and ‘White Hot’ technology that alerts parents if an item or environment is too hot for baby including bath water, food and cars.

  • Navystar

    Navystar

    Navystar

  • Nerf
  • NUK

    NUK

    NUK’s brand ethos is their strap line, “Understanding Life”, where product solutions are developed in response to scientific findings and comments by parents. Founded in 1956 by two leading German dental health experts, Dr.Wilhelm Balters and Dr. Adolf Müller, who together developed the first asymmetrically shaped teat accurately modelled on the form of a mother’s breast, having evidenced that bottle fed babies, were more prone to misaligned teeth than breastfed babies. Today the brand is the best-selling baby brand in Germany and sold in 116 countries worldwide.

  • Playskool
  • Rainbowdesigns

    Rainbowdesigns

    Rainbowdesigns

  • rhinotoys
  • Safety 1st

    Safety 1st

    A trusted brand within Dorel Juvenile's portfolio, Safety First’s mission is to provide innovative products designed to make a family safer and life easier. The origins of the company date back to the early 80s, when Founder, Michael Lerner created a ‘Baby on Board’ sign following a fearful trip driving his 18 month old nephew home. This sign is still part of the collection and has to date sold millions of units globally.

  • Summer Infant

    Summer Infant

    Summer Infant

  • Tiny Love

    Tiny Love

    Founded in 1991, Tiny Love, has grown to be a global, multiple award-winning baby products and developmental toy company with a revenue hitting $45mn p.a. by 2014. Tiny Love President Fredy Aboukrat commented, “We are always on the lookout for the next innovation that will stimulate baby's skills and senses and help parents and caregivers enjoy their time together during those first immensely exciting years. Original concepts and ground-breaking designs made with love and care are instantly identifiable as Tiny Love creations.”

  • Tommee Tippee

    Tommee Tippee

    Tommee Tippee

  • Tomy
  • Vtech
  • Walltastic

    Walltastic

    Walltastic

  • WinFun